UK market for women’s hairpieces, wigs and hair extensions will reach $1,185.1 million


According to a new report published by Allied Market Research, titled “UK Female Hair Piece, Wig, and Extensions Market by Product Type, and Material: Opportunity Analysis and Industry Forecast, 2021-2027”, The UK female hair piece, wig, and the Extension market size was valued at USD 612.9 Million in 2019 and is projected to reach USD 1,185.1 Million by 2027, registering a CAGR of 11.7% from 2021 to 2027. was the biggest contributor in 2019 and is expected to remain dominant throughout the forecast period.

Hairpieces, wigs, and hair extensions are artificial hair integrations that are used by both men and women to achieve a certain hairstyle or to cover baldness or partially bald patches caused by hair loss. The purpose of hair extension is to instantly modify the hairstyle and add length and volume to natural hair by cutting, gluing or sewing the natural hair, thus hiding baldness and improving the appearance. The fake hair mainly comes from countries such as China, Japan, Korea, Brazil, India, Peru and Western European countries. The main consumers of fake hair are the United States, China and the United Kingdom.

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The market for hairpieces, wigs and extensions is growing at an exponential rate. This is attributed to changing fashions and increasing market acceptance of women’s hairpieces, wigs and hair extensions in the UK. Healthy, lush hair is often considered an important part of beauty for women. Thus, the increase in women’s awareness regarding their looks has boosted the demand for hairpieces, wigs and extensions. A large population of women suffer from hair loss in the UK. According to the National Health Service (NHS), around 8 million women in the UK suffer from hair loss and often seek ways to repair or mask their condition through wigs, extensions and transplants. Thus, the upsurge in the number of women suffering from hair loss has greatly boosted the demand for stylish hair accessories in recent times.

Wigs and hair extensions that are frizz-free, smooth and look like natural human hair are in high demand. Industries have invested heavily in the manufacturing and chemical treatment of synthetic hair to make it look more natural. However, the significant environmental impact of synthetic wigs and the emergence of new hair loss treatments such as Minoxidil are the major challenges for the market growth in UK. Conversely, the revolutionary production of fake hair is expected to boost the UK market for female hairpieces, wigs and hair extensions in the future.

The UK market for women’s hairpieces, wigs and extensions is segmented on the basis of product type and material. Based on product type, the market is divided into hairpieces, which include bangs and bangs, ponytails, chignons, bandages, headbands and others (toupee and wefts); wigs, which include standard and capless construction, hand-tied, monofilament construction, lace front wig and others (partial wigs and French knot wig); hair extensions, which include clip-in hair extensions, tape-in ​​hair extensions, sew-on hair extensions/weaves, and pre-bonded hair extensions.

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Based on the UK women’s hairpieces, wigs and extensions market forecast by product type, the wigs segment dominated the market in 2019 and is expected to remain dominant throughout the forecast period. The growth of this segment is attributed to the increase in the acceptance and use of wigs as a form of masking tool for patients suffering from alopecia and cancer. Furthermore, the increase in women’s affinity towards various celebrity wigs is driving the growth of the women’s hairpieces, wigs and hair extensions market in the UK.

Based on analysis of the UK women’s hairpieces, wigs and extensions market by material, the real hair segment was the major contributor in 2019 and is expected to continue this trend throughout the forecast period. This is attributed to the fact that the real wig is perceived to be better in terms of quality by women. However, the synthetic segment is expected to register a higher growth rate, owing to cost effectiveness and high availability.

Main results of the study

Based on product type, the hair extensions segment is expected to witness the growth rate over the forecast period.
Based on product type, wigs segment is expected to dominate the market from 2021 to 2027.
The hairpieces segment is expected to grow at a significant CAGR during the forecast period.
Based on material, real hair segment was the largest segment in terms of market share in 2019.
On the basis of material, synthetic hair segment has been the fastest growing segment during the forecast period.

The major players in the market are providing more variants and choices to the customers. Some brands have focused on celebrity endorsements and expert advice for potential customers to raise awareness of new and emerging products. Additionally, the introduction of techniques such as strand applications has led to an increase in market revenue. Strategies such as new product launch and innovation have been used by major players to remain relevant in the UK Women’s Hairpieces, Wigs & Hair Extensions market share. Key players of the UK Female Hairpieces, Wigs and Hair Extensions industry profiled in the report are Aderans Co., Ltd., Cinderella Hair, Daxbourne International Ltd., Foxy Locks Ltd., Hair Development Limited, Kimwigs.Co. UK, Luxy Hair Co., Racoon International Ltd., Salonlabs LLC and Real Human Hair Company.

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Allied Market Research, a market research and consulting firm of Allied Analytics LLP, provides market intelligence and market research reports to large, small and medium-sized businesses. The company helps its clients to develop business strategies and achieve sustainable growth in their respective market area.

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