According to a new report released by Allied Market Research, titled, ‘UK market for women’s hair, wigs and hair extensions by product type and material: analysis of industry opportunities and forecasts, 2021-2027 â, The UK market size for women’s hairpieces, wigs and extensions was valued at $ 612.9 million in 2019 and is expected to reach $ 1,185.1 million by 2027, registering a CAGR of 11.7% from 2021 to 2027. The wigs segment was the biggest contributor in 2019 and is expected to remain dominant throughout the forecast period.
Hairpieces, wigs and hair extensions are integrations of artificial hair that are used by men and women to either achieve a certain hair style or to cover baldness or partial bald patches caused by loss. hair. The purpose of hair extension is to change the hairstyle instantly and add length and volume to natural hair by cutting, gluing or sewing on natural hair, thus hiding baldness and improving the appearance. The false hair mainly comes from countries such as China, Japan, Korea, Brazil, India, Peru, and Western European countries. The main consumers of false hair products are the United States, China and the United Kingdom.
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The market for hairpieces, wigs and extensions is growing at an exponential rate. This is attributed to the evolution of fashion and the growing acceptance of the UK womens hairpieces, wigs and extensions market. Healthy and lush hair is often considered an important part of beauty in women. Thus, the increased awareness of women regarding their appearance has stimulated the demand for hairpieces, wigs and extensions. A large population of women suffer from hair loss in UK. According to the National Health Service (NHS), around 8 million women in the UK suffer from hair loss and are often looking for ways to repair or mask their condition with the help of wigs, extensions and transplants. Thus, the upsurge in the number of women suffering from hair loss has significantly boosted the demand for stylish hair accessories in recent times.
Straight, frizz-free wigs and hair extensions that look like natural hair are in great demand. Industries have invested heavily in manufacturing and chemically treating synthetic hair to make it more natural. However, the significant environmental impact of synthetic wigs and the emergence of new hair loss treatments such as Minoxidil are major challenges for market growth in UK. Conversely, the revolutionary production of false hair is expected to boost the UK market for women’s hairpieces, wigs and extensions in the future.
The UK market for women’s hairpieces, wigs and extensions is segmented on the basis of product type and material. Depending on the type of product, the market is separated into hairpieces, which include bangs and bangs, ponytails, updos, hair wraps, headbands and others (tormout and wefts); wigs, which include standard and capless construction, hand construction, monofilament construction, lace front wig and others (partial wigs and French knot wig); hair extensions, which include clip in hair extension, tape hair extension, sewing hair extension / weaving, and pre-glued hair extension.
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Based on the UK Female Hairpieces, Wigs and Hair Extensions market forecast by product type, the wigs segment dominated the market in 2019 and is expected to remain dominant throughout the forecast period. The growth in this segment is attributed to the increased acceptance and use of wigs as a masking tool for patients with alopecia and cancer. In addition, the increasing affinity of women towards various celebrity wigs is driving the growth of the UK hair, wigs and extensions market.
Based on the UK Women’s Hairpieces, Wigs and Hair Extensions market analysis by material, the real hair segment was the major contributor in 2019 and is expected to continue this trend throughout the forecast period. This is attributed to the fact that the real wig is perceived as better in terms of quality by women. However, the synthetic segment is expected to register a higher growth rate, due to its profitability and high availability.
Main conclusions of the study
- On the basis of the product type, the hair extensions segment is expected to experience the growth rate during the forecast period.
- On the basis of product type, the wigs segment is expected to dominate the market from 2021 to 2027.
- The hairpiece segment is expected to grow at a significant CAGR during the forecast period.
- On the basis of material, the real hair segment was the largest segment in terms of market share in 2019.
- On the basis of material, the synthetic hair segment was the fastest growing segment during the forecast period.
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Major market players are offering more variations and choices to customers. Some brands have focused on celebrity referrals and expert advice for potential customers to increase awareness of new and emerging products. In addition, the introduction of techniques such as strand applications has resulted in increased market revenue. Strategies such as new product launches and innovation have been used by major players to stay relevant in the UK market for women’s hairpieces, wigs and extensions. Major players in UK hairpieces, wigs and hair extensions industry featured in the report are Aderans Co., Ltd., Cinderella Hair, Daxbourne International Ltd., Foxy Locks Ltd., Hair Development Limited, Kimwigs.Co .Uk, Luxy Hair Co., Racoon International Ltd., Salonlabs LLC, and Real Human Hair Company.