The BoF Podcast | Tracee Ellis Ross on Avoiding Perfectionism and Finding Self-Love


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Tracee Ellis Ross is best known for her roles in Girlfriends and Black-ish, but she’s also the founder and CEO of Pattern which she launched in 2019 after more than a decade of development to fill the gap in the market for products designed specifically for curly, frizzy and textured hair.

Golden Globe winner and Emmy nominee Ross joins BoF’s Imran Amed on The BoF Podcast to talk about dealing with the little voice in his head, getting rid of perfectionism and cultivating love- own and acceptance.

Finding purpose and unlocking potential starts with questioning what you love, then finding ways to merge who you are with “what makes your heart sing,” Ross said.

  • Pattern was born out of frustration. Ross couldn’t find the right tools or products to meet her needs and never saw black women being centered – despite being at the center of the culture.
  • Ross learned lessons from developing a clothing line with JCPenney to help start his business. From there, she looked for the right partners. The key to partner assessment was learning to be present during the conversation.
  • In her work with Pattern and with companies like Ulta on diversity and inclusion, Ross hopes to dispel the myth that black hair care and beauty is a niche market.

Additional Resources:

  • Modernizing the black hair care market: A new wave of start-ups shaking up the textured haircare space is catching the attention of major retailers and investors, grabbing more shelf space and venture capital.
  • Build the brightest in the black hair market: With her new DTC beauty brand, Radswan, blogger-turned-entrepreneur Freddie Harrel brings textured clip-in hair extensions and wigs to the digitally savvy black consumer.

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