Rihanna Tests the Horizontal Highlights Trend in Her New Savage X Fenty Campaign

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Apart from being a superstar and a businesswoman, Queen RiRi is always ahead of the trend curve. From her super short 2020 mullet to her underwear look on display at the 2021 Met Gala after party, if Rihanna is wearing it, chances are we all soon will be. (Or at least we’ll think about it.) That makes her latest shoot for Savage x Fenty a potential crystal ball in the future of beauty trends. Next, the horizontal reflections.

Publication of the new shoot to her Instagram yesterday, RiRi wore a low-cut red bodysuit, fishnet tights and matching black hair with horizontal red streaks. “Valentine’s Day is for me…but you can watch,” she captioned the pic (iconically). She also posted a hot video from the look asking fans to write her a love letter (or buy themselves a love letter in the form of lingerie).

Horizontal highlights are set to return since last year, with Collina Strada’s SS22 show at New York Fashion Week featuring colorful horizontal clip-in extensions. With roots in 2000s scene girl culture, people compared the trend to the end of a raccoon tail, while the wig artist Tomihiro Kono compared to Polish Viennese ice cream. From Cristina Aguilera noir footage in the early 2000s to colorful scene culture clips on Tumblr, over the past few decades we’ve seen the boldest and worst horizontal highlights. This new comeback sits more subtly in the middle.

As part of the larger two-tone hair trend, big dye jobs have had a major moment recently (think Dua Lipa on the cover of her Future Nostalgia album) and there’s no doubt that horizontal highlights will be next. how the trend is shaping up. It’s also part of a larger shift towards more experimental hair color, like Dua’s other recent date with graffiti hair. With RiRi’s recent stamp of approval, and no doubt more celebrities on the horizontal horizon, the Y2K gaming trend is in the midst of a renaissance. From zebra stripe dye jobs colored clips and wigs, there are several ways to follow RiRi’s lead and get on board.

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