Officially marking the start of summer, the island of love is back on our screens – and this year the show is breaking away from fast fashion and teaming up with its first-ever second-hand clothing sponsor.
Announcement of a gear change for 2022, contestants donned pre-loved pieces courtesy of resale platform, eBay. The show’s new sponsor arrives after years of controversy over its partnership with fast fashion giant I Saw It First, which sells clothes for just £2. Since viewers were able to purchase the exact outfits worn by the islanders themselves, the island of love was widely criticized for encouraging a disposable attitude towards clothing.
This year, the island’s secondhand ensembles are sourced and styled by vintage clothing specialist Amy Bannerman who has dressed everyone from Dua Lipa to Sophie Turner and Rita Ora. The season so far has seen Bannerman and his team of eBay-obsessed stylists taking inspiration from some of this summer’s hottest trends, including the 2000 revival and the dopamine outfit.
Highlights saw contestant Indiyah channel Y2K with a pre-loved Poster Girl turquoise cutout dress which was purchased on the resale platform for almost half of its original retail price.
Meanwhile, Paige’s £10 white trouser suit with halter waistcoat proved to be a fan favourite, as did Ekin-Su’s Hervé Léger dress for £380 at the other end of the range. price. Corsets also took center stage, with Gemma and Tasha both donning the same pink bandeau corset dress last week (sharing is caring).
This new partnership for the island of love indicates a broader shift in attitude – new research from the second-hand clothing site finds shoppers are increasingly aware of fast fashion, with 20% saying they buy more second-hand fashion than two years ago.
We are now more than halfway through the series and eBay has already seen a 700% increase in searches for “second-hand fashion”, while on Google there has been a 756% increase in searches for “clothing”. used eBay” and 660 percent more for “pre-loved”. It’s clear that the island of love once again defines the fashion trends of this summer – only now in a more socially conscious way.
And like previous years, you can still dress like the islanders – this time shop on eBay the island of love center. You’ll find pieces inspired by the contestant’s outfits worn throughout the series. With sequined pieces and corset dresses firmly on the sartorial agenda this week, these are eBay’s top pre-loved pieces to turn heads.
Oh Polly metallic pink bodycon mini dress, size 6: £12, Ebay.co.uk
Sparkling enough to make you stand out by the fire, this Oh Polly dress features a corset design cut into a bodycon fit. The bandeau neckline is structured with spaghetti straps while ruching at the sides and back add flattering detail. For just £12 you can’t go wrong.
House of CB white corset mini dress, size large: £55, Ebay.co.uk
With the same bandeau neckline as the pink dress Gemma and Tasha wore last week, this white House of CB piece has the addition of delicate spaghetti straps. The corset bodice with padded and underwired cups will help accentuate your figure while the white finish is versatile enough to go with most things in your wardrobe.
Oh Polly Cindy corset mini dress in brown, size 4: £30, Ebay.co.uk
Embrace bombshell Ekin-Su’s first look with this Oh Polly corset mini dress that’s more than half the price of its retail value. Thanks to Bridgerton, corsets are all the rage and this bandeau style dress is a chic take on it. The built-in corset is adjustable while the wide straps provide extra support.
Asos Design cut out midi dress, size 12: £25, Ebay.co.uk
This relaxed take on Asos Design’s cut-out dress trend is being resold for just £25. With its midi length, long sleeves, chic bow on the front and discreet cutouts, it’s the perfect piece for this summer and beyond.
Princess Polly lioness the goddess blue one shoulder dress, size 10: £45, Ebay.co.uk
This ruched, one-shoulder, figure-hugging, dopamine-rich mini ticks all the boxes for the perfect Casa Amore-inspired dress. The one shoulder is very on trend for summer while the ruched material will create a flattering silhouette – pair it with the shimmery finish and you’re onto a winner.
Balmain one-shoulder cutout mesh dress, size 8: £450, Ebay.co.uk
Highlighted by Amy Bannerman as one of the best pre-loved pieces to buy on eBay the island of love hub, this Balmain dress is very trendy with its cut-out details. With first-hand Balmain pieces priced up to £1,000, it’s easy to source designer pieces like this on eBay instead. According to the seller, the knit piece is in very good condition.
Oh Polly Cassia asymmetrical cutout mini dress in pink, size 6: £23, Ebay.co.uk
From the dopamine bandage to the cutouts and micro-hems, this Oh Polly number ticks all the trendy boxes. and the seller says it is new with tags. A favorite of influencers, the brand’s mini dress usually costs around £50, so you’ll save 50% buying by showing a little second-hand love on eBay.
For the latest summer fashion discounts, try the links below:
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