Haircare for Women: Locks and Mane Founders Talk the Power of Extensions

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For Jennifer Parrott, Locks and Mane is as much about empowering women as it is about beautifying her hair

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For Jennifer Parrot, Locks and mane It’s as much about empowering women as it is about sprucing up her hair.

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“We believe in creating quality products that inspire all women to feel their best,” the Toronto-based entrepreneur says of her business, which started in 2015, offering a selection of 100 human hair extensions. % natural, styling products and accessories.

We caught up with founder Parrott to find out more.

Q. For those who don’t know, what is Locks & Mane?

A. Locks & Mane is one of the fastest growing hair extension and accessory brands in North America, making high quality extensions fast, safe and affordable.

Q. What makes it unique?

A. Not only are our extensions fantastic quality, they have a unique design. We were the first company to create a two-piece clip-on set, when most sets are eight to 10 pieces. More importantly, our clips are upward facing, instead of traditionally downward facing as you will see with other brands. This design allows the clips to lay more flat and provides a more secure hold without pulling on the hair. These two features make them super fast, safe and easy to use for everyone.

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Q. Who is the target customer?

A. Our target customers are women of all ages looking for a quick and easy way to achieve beautiful hair. No extension experience required.

Locks & Mane hair accessories.
Locks & Mane hair accessories.

Q. As a hair extension professional, is there anything you wish more people knew about them?

A. I wish everyone knew how easy they were to use. I feel like a lot of women are intimidated by clip-in extensions and worry about putting them on in a way that looks natural. We are working to show everyone that Locks & Mane Extensions can be easily installed in minutes.

Q. Is there a brand “hero” product? If so, which one and what makes it so popular?

A. Our flagship product has always been our classic 18 inch extensions. Our customers love them because they get the most volume and length with the same quick and easy installation. Right now, however, one of our most popular products is The MK, a faux fur headband we created with media personality Mary Kitchen. It was launched during the holidays and has already become one of our best-selling products.

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Q. What is the price range of your products?

A. Our hair care and accessories range from $15 (US) to $80, and our extensions range from $85 (US) to $195.

Q. And, finally, where can people check Locks & Mane?

A. You can contact us at locksandmane.com.

[email protected]


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