Global Hairpieces, Wigs and Hair Extensions Market Snapshot to 2027 – Artificial Hair Integration Presents Opportunities –


DUBLIN–(BUSINESS WIRE)–The “Global Hairpieces, Wigs and Hair Extensions Market (2022-2027) by Product, Hair Type, Fit Type, Cap Type, Distribution Channel, Geography, Competitive Analysis and Impact of Covid-19 with Ansoff Analysis” report has been added to from offer.

The Global Hairpieces, Wigs and Hair Extensions Market is estimated to be worth USD 2.47 Billion in 2022 and is projected to reach USD 2.92 Billion by 2027, growing at a CAGR of 3.41%.

Market dynamics are forces that are impacting pricing and stakeholder behaviors in the global Hairpieces, Wigs and Extensions market. These forces create price signals that result from changes in the supply and demand curves for a given product or service. The forces of market dynamics can be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand and supply. Human emotions can also drive decisions, influence the market and create price signals.

As market dynamics impact supply and demand curves, policymakers aim to determine how best to use various financial tools to stem various strategies aimed at accelerating growth and reducing risk.

Market segmentation

The global market for hairpieces, wigs and hair extensions is segmented on the basis of product, hair type, fit type, cap type, distribution channel, end user and geography.

  • By product, the market is categorized into wigs, extensions, and hairpieces.

  • By hair type, the market is categorized into human and synthetic hair.

  • By fitting type, the market is categorized into Clip-In, Micro Link, Tape-In, and Glue-In.

  • By cap type, the market is categorized into monofilament and lace.

  • By distribution channel, the market is categorized into offline stores and online stores.

  • By end-user, the market is categorized into individual consumers and entertainment and fashion industry.

  • By geography, the market is categorized into Americas, Europe, Middle East & Africa, and Asia-Pacific.

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and assess the position of companies based on their industry position score and market performance score. The tool uses various factors to classify players into four categories. Some of these factors considered for analysis are financial performance over the past 3 years, growth strategies, innovation score, new product launches, investments, market share growth, etc

Ansoff analysis

  • The report presents a detailed analysis of the Ansoff matrix for the global hairpieces, wigs and hair extensions market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design business growth strategies. The matrix can be used to assess approaches in four strategies viz. Market development, market penetration, product development and diversification. The matrix is ​​also used for risk analysis to understand the risk associated with each approach.

  • The report analyzes the global hairpieces, wigs and hair extensions market using the Ansoff matrix to provide the best approaches a company can take to improve its position in the market.

  • Based on the SWOT analysis conducted on the industry and industry players, the analyst has designed appropriate strategies for market growth.

Why buy this report?

  • The report offers a comprehensive assessment of the global hairpieces, wigs and hair extensions market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and market size projections. Projections are calculated using proven research methodologies.

  • The report has been compiled through extensive primary and secondary research. The main research is done through interviews, surveys and observations of renowned personnel in the industry.

  • The report includes in-depth market analysis using Porter’s 5 forces model and Ansoff’s matrix. Additionally, the impact of Covid-19 on the market is also presented in the report.

  • The report also includes the regulatory scenario in the industry, which will help you to make an informed decision. The report discusses the major regulatory bodies and major rules and regulations imposed on this industry across various geographies.

  • The report also contains competitive analysis using Positioning Quadrants, the analyst’s proprietary competitive positioning tool.

Market dynamics


  • Increased preference for grooming to improve their appearance

  • Growing use in the fashion industry

  • Growing prevalence of alopecia

  • Increase in the influence of social media platforms


  • Shortage of raw hair supplies


  • Integration of artificial hair

  • Increase in the provision of hairdressing services based on personalized installation


  • Side effect of hair piece, wig and extension

Companies cited

  • Aderans

  • Aleriana Wigs

  • artnature

  • Balmain Hair

  • beaudiva

  • Bellami Hair

  • Bloomsbury Wigs

  • bohyme

  • Cinderella

  • Dini Wigs

  • Divine Diva

  • Donna Bella hair extensions

  • Easihair Pro

  • Evergreen products

  • FN Longlocks

  • Long lengths

  • Noted

  • Klix Hair

  • Shake-N-Go

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