Enver Glas, the last frontier of in-jar airless systems


The airless market

In recent years, the market has seen a huge growth in demands for airless systems, a technological and high quality packaging that offers various advantages: it helps prevent oxidation, increases the shelf life of the product, protects against contamination by external agents and guarantees dosage. The driving force behind demand is the cosmetics sector which encompasses almost 90% of the market, followed by the pharmaceutical and food industries.

There are many reasons for the growth of this type of packaging. On the one hand, skincare brands wishing to offer consumers maximum safety and to protect formulas from the risk of contamination and on the other, new independent brands with a “green” approach in search of packaging made with durable and/or separable materials.

Research & Markets has estimated that the airless market, which today weighs around 3.2 billion euros, will exceed 7% by 2027 with an average annual growth of +5.7%.

The world of skincare is above all a demand for airless systems, due to the need to protect formulations but also due to increasingly restrictive cosmetic legislation in terms of preservatives. How is it possible to guarantee the same product duration or even increase it without adding more preservatives and, at the same time, ensure maximum integrity of the formula? By choosing an airless!

From the first back to the new glass back

Lumson is one of the key players in the airless market internationally. Thanks to its ability to combine technology, design and innovation, the company has established itself on the market and conquered brands around the world.

The first Envers, launched in 2018, is the perfect example of his philosophy. Elegant and functional, it gave new meaning to the “classic” concept of a pot. The “on-off” system opened the doors to a new cosmetic application technique while the exclusive aesthetics, provided by the pairing of the jar to the dispensing system, blended perfectly with the technology of the airless system (Touchless) and with the pocket enclosed in the jar ensuring the purity of the product. This is why Envers has become an iconic packaging.

Envers glas: the safety of airless, the exquisite quality of glass

In 2022, a new chapter begins in the history of Lumson pocket airless systems with the launch of ENVERS GLAS, which combines all the characteristics of the “classic” Envers with the exquisite quality of glass.

The refined and contemporary design is enhanced by the use of glass, a noble and prestigious material. The minimalist and refined silhouette of Envers Glas is a statement of intent: the result of a precise approach to cosmetic, luxurious and aesthetic packaging. Thanks to the perfect fusion of technology, elegance, functionality and safety, Envers Glas represents a one-of-a-kind packaging with an unmistakable style.

Perfectly responding to the needs of consumers who prefer products in jars for their beauty routine, Envers Glas is practical to use, guarantees the integrity of the formula and a high return of the product, can be personalized with a wide variety of effects and decorations (screen printing, hot stamping, metallization, internal coating, etc.), but above all, it is the first airless with bag in a jar that unites plastic and glass. An emblem of positive luxury, Envers Glas, like all Lumson airless systems, has been designed with an eco-responsible approach: once the product is finished, the glass and plastic components can be separated and disposed of using the recycling method. appropriate.

A choice that responds perfectly to market trends. In the facial care segment, the most used format is indeed the 50 ml and glass jars represent approximately 50% of the jar market. In 2019, the number of units manufactured exceeded 226 million. An activity set to grow in the years to come with an expected trend of +13%.


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