Comparison of its imports (OTCMKTS: HHER) and its data storage (OTCMKTS: DTST)


Its imports (OTCMKTS: HHERGet a rating) and data storage (OTCMKTS: DTSTGet a rating) are both small-cap consumer staples companies, but which is the better company? We’ll compare the two companies based on valuation strength, profitability, risk, analyst recommendations, dividends, earnings, and institutional ownership.

Insider and Institutional Ownership

9.0% of Data Storage shares are held by institutional investors. 1.0% of Her Imports shares are held by insiders of the company. By comparison, 87.0% of Data Storage’s stock is held by company insiders. Strong institutional ownership indicates that hedge funds, endowments, and large fund managers believe a stock is poised for long-term growth.

Valuation and benefits

This table compares Her Imports and Data Storage revenue, earnings per share (EPS), and valuation.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
Its imports N / A N / A N / A N / A N / A
Data storage $14.88 million 1.31 $270,000.00 $0.05 58.41

Data storage has higher revenue and profit than its imports.

Analyst Recommendations

This is a breakdown of recent ratings and recommendations for its data imports and storage, as provided by

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
Its imports 0 0 0 0 N / A
Data storage 0 0 1 0 3.00

Data storage has a consensus target price of $8.00, indicating a potential upside of 173.97%. Given Data Storage’s possible higher upside, analysts clearly believe that Data Storage is more favorable than Her Imports.

Risk and Volatility

Its imports have a beta of 1, suggesting its stock price has a similar volatility profile to the S&P 500. Comparatively, Data Storage has a beta of 0.74, suggesting its stock price is 26% less volatile than the S&P 500.


This table compares the net margins, return on equity, and return on assets of Her Imports and Data Storage.

Net margins Return on equity return on assets
Its imports N / A N / A N / A
Data storage 1.92% 2.02% 1.54%


Data Storage beats Her Imports on 8 out of 9 factors compared between the two stocks.

Its Import Company Profile (Get a rating)

Her Imports operates as a retailer of human hair extensions and hair care and beauty products in the United States. It sells human hair products, including clips and wigs under the Her Imports brand; hair care products, such as various shampoos and conditioners, and adhesives under the OSIworks brand; and beauty products and related accessories including silk bonnets, as well as styling tools under the Her Imports brand and makeup products under the Skin & Yang brand. The company also sells its products to consulting studios, as well as through its website, As of December 31, 2018, it operated 16 points of sale. The company was formerly known as EZJR, Inc. and changed its name to Her Imports in January 2017. Her Imports was founded in 2011 and is headquartered in Las Vegas, Nevada.

Data Storage Company Profile (Get a rating)

Data Storage Corporation provides multi-cloud computing solutions primarily in the United States. The company offers data protection and disaster recovery solutions; high availability, data storage, DRaaS, IaaS, messaging logic, standby server, support and maintenance and internet solutions. It also provides cybersecurity solutions including managed endpoint security with active threat mitigation, system security assessment and risk analysis services, as well as continuous security and auditing applications; and voice and data solutions, such as VoIP and data services with fiber optic, coaxial and wireless networks allowing businesses to connect from anywhere. The company offers its solutions and services to businesses in the healthcare, banking and finance, utility, manufacturing, construction, education and government sectors. Data Storage Corporation is headquartered in Melville, New York.

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