Bella Hadid and fashion brand About you have teamed up and launched an exclusive collection that represents both Hadid’s personal style and aesthetics of the 1990s and early years — not to mention her lavish take on straight hair extensions for the campaign photo shoot.
Hadid began posting behind-the-scenes photos from the #BellaxAboutYou collection on Oct. 13. She posed in front of a cream colored backdrop and wore brown extensions draped under her heels. Her faux mane was adorned with an array of Y2K accessories, including a chunky white headband, a cheetah-print fur hat, and an oversized black bow. Every photo the model has posted since is a collective mood board of thin hair flowing across the screen.
Hairdresser Evanie Frausto even styled the extensions into two pigtail braids that approached ankle length. Frausto, by the way, was also the hairstylist behind Hadid’s glamorous Met Gala together. For fashion’s biggest night, the hairstylist adorned Hadid’s hair with micro braids along the hairline, beehive curls above the crown and curtain bangs to top it all off.