2022 Top 100 New Brands Report Reveals Apple Has 6 Brands That Make The List, Including “Apple AirTag” And More


Clarivate Plc, a global leader in providing insights and insights you can trust to accelerate the pace of innovation, today released the first-ever Top 100 New Brands report. The report draws on data from more than 20 million new trademark applications worldwide to identify new trademarks that have entered the public sphere over the past two years. These top 100 new brands – likely strong brands in their industries in the future – have been most diligent in protecting and expanding their brand footprint.

The report’s analysis highlights industries that are hotbeds of branding activity and sheds light on the new forms that new brands can take in the rapidly changing global brand landscape.

Europe and the United States have long been the epicenter of global brand creation and activity thanks to their vast consumer markets, and this is reflected in the list of 100 New Brands 2022. Europe Matters 50 brands listed and the United States 21. Mainland Chinese brands account for 23 of the top 100 brands, marking a major milestone in the evolution of the global branding strategy of mainland Chinese enterprises, according to the report.

Robert Reading, Head of Content Strategy at Clarivate, said, “Clarivate’s Top 100 New Brands 2022 shines a light on the uncharted territory of the new brand space. Drawing on our collection of unique and industry-leading IP content, we are calibrating a new brand “brandscape” for the first time ever – a fascinating mix of brand-new brands and brand mergers. companies, brand change and range of brands. extensions. »

Other key findings of the report include:

  • Manufacturers of COVID-19 vaccines feature prominently on the 2022 100 New Brands list, including BioNTech’s COMIRNATY; six of the 15 pharmaceutical brands on the list are COVID-19 vaccines.
  • Some notable brand owners have multiple Top 100 New Brands on the list: Tech Company Apple has six: APPLE AIRTAG, APP CLIP, APPLE FITNESS+, APPLE ONE, APPLE WATCH STUDIO and ICLOUD+; and the French sports brand Decathlon has four: CORENGTH, KIMJALY, KUPIMA and TAMAHOO. COVID vaccine makers BioNTech and Novavax both have multiple entries on the list.
  • Entertainment and tech brands are high on the list: from video game franchise Medabots, LELLOBEE, an edutainment series for kids, and Nordic streaming service VIAPLAY, to social media phenomenon TikTok.

To learn more, you can apply to access the full report on the top 100 new brands for 2022. here.


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